Upgrade your slingshot for better performance and customize your cart to monster proportions. Welcome to Camp Pokeneyeout where camping fun turns to bloodthirsty mayhem! Join the gang to compete in the camp’s “maim” event, the Deadeye Derby! Play a battle of one-on-one revenge as your favorite Happy Tree Friends characters in four unique environments while firing your slingshot at real-time opponents from around the world. “Words can’t describe how nostalgic this song is,” one comment reads “10 years later and I’m still safe around trains,” says another.- Thanks for your support since launch!. In fact, in the past week, the original YouTube video has been flooded with young people from all around the world saying variations of the above. And some people are like, ‘what the f- is this?’” Some people remember singing the song at school or liking the video. “Some people are like, ‘oh my god, I grew up on that game’. But there are so many different levels of experience. “It’s three seconds of a song loop that probably 95 per cent of people have no idea what it is. “TikTok uses and abuses all sorts of cultural content and artefacts,” he says. Although John Mescall, who created the concept for Metro with advertising agency McCann Australia, isn’t so sure everyone sharing the song on social media over the past few weeks knows about its origins. It’s also being used for socially or emotionally “dumb” situations, like a man complaining about being tired to his pregnant partner.ĭumb Ways to Die, as a whole, is still considered one of the most successful Australian advertising campaigns. On TikTok, the song is being used to soundtrack videos of people hurting themselves in particularly “dumb” ways – whether backflipping directly onto their head on a trampoline or somehow getting their neck stuck in a car headrest. The song reached No.1 on the iTunes charts in more than 28 countries, and the following year, Metro released a hugely successful mobile game based on the same characters and premise – the first of many – which is currently at the top of local and international app store charts above titles like Roblox, Call of Duty and Mario Kart. This tickled people so much it amassed more than 28 million views within its first couple of weeks on YouTube (an especially impressive feat in the early 2010s). The cartoon that accompanied the song, released in 2012, featured colourful, blobby characters doing the “dumb” activities featured in the lyrics – things like setting fire to their hair, eating tubes of Super Glue and using their “private parts as piranha bait”. “I was like, ‘Oh, this is funny and kooky, and I can see how that’s going to tickle people’.” “But when I saw with the animation, it all kind of clicked,” Lubitz goes on. The song was attributed to a fake band named Tangerine Kitty – a hat-tip to the musicians’ respective groups. In line with her policy around all advertising work, she initially chose to remain anonymous. “Reading the lyrics in the studio, I didn’t think much of it,” Lubitz says, laughing. That song, Dumb Ways to Die, has been played more than 250 million times on YouTube, has spawned a growing franchise of digital gaming content that Melbourne’s rail network recently sold for more than $2 million, and is right now trending globally on TikTok alongside videos of young people accidentally injuring themselves. It was a quick and easy gig: a favour to her mate, Ollie McGill of The Cat Empire, who wrote the music and had asked her to get involved the day before the record. Eleven years ago, Emily Lubitz, a singer with the indie-folk band Tinpan Orange, spent about one hour in a Melbourne studio recording vocals for a public-safety jingle for Metro Trains.
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